Success—in business and in life—is fleeting. Significance, on the other hand, is eternal. Recognizing this, Broughton Hospitality aims toward the loftier goal. As Larry Broughton puts it, “Success is the by-product of significance.”

Unlike companies that focus on the immediate bottom line, Broughton Hospitality takes aim on the future, measuring precisely each step along the path to significance. Broughton's knowledge of the hospitality development market is extensive, and its distinguishing strengths of “leadership” and “thoroughness” complement the sound business principles and creative spirit that characterize Broughton Hospitality. This indicates more than success. It assures significance.

Founded in January 2001 by Larry Broughton, Newport Beach-based Broughton Hospitality Group, Inc. is an innovative hospitality management, consulting and development organization that breaks the industry mold. From the front door to the bottom line, the company exceeds client expectations, carefully positioning, aggressively marketing and providing the highest standards to guests and patrons.

A steadfast commitment to honesty, integrity and ethics defines Broughton Hospitality, which maintains an upbeat work environment where team members develop unwavering loyalty and mutual respect. In today’s cutthroat business world, Broughton’s brand of leadership is rare. But the positive effects are undeniable.

Hotels and restaurants are unlike any other asset or business. The prosperity of each property depends on the entire staff striving to exceed total guest satisfaction. Broughton Hospitality recognizes the connection between the way staff is treated and the way they, in turn, treat guests and patrons. The development of a motivated, enthusiastic staff leads to a fiercely loyal customer base—ultimately providing a profitable and sustainable business. Team member retention among Broughton Hospitality projects is nearly three times the industry average. Each year team members participate in a confidential work climate survey measuring overall job satisfaction. While job satisfaction across the hospitality industry is approximately 80%, job satisfaction among Broughton properties is nearly 86%. Subscribing to the adage, “what is measured is improved,” the company also measures customer satisfaction among its properties. Results show nearly 89.5% customer satisfaction across all Broughton properties, and outpacing the industry satisfaction index of 88%. Broughton’s “bottom-up” approach, in concert with their hawk-like control of operating expenses, maximizes profits by providing hands-on management, operational expertise and marketing services, leading to increased revenues and decreased costs.

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